It’s iPhone 6s and 6s Plus day around the world and people are eager to get their hands on the newest smartphone edition from Apple. And while there are those who have resigned themselves to waiting in line in front of an Apple retail store or any belonging to a wireless carrier, there’s a better way.
Commerce startup Enjoy has begun a campaign to not only get you an iPhone faster, but also help you get up and running easily. Earlier today, VentureBeat asked one of Enjoy’s experts visit our office so that we could experience the service that its customers receive. Chief executive Ron Johnson, Apple’s former retail chief, said earlier this week that Enjoy placed a high value on its experts to help provide that extra value with its service — and it seemed to come across during today’s visit.
The Enjoy expert, Jeff Mattern showed up to provide us with an unboxing experience where he told us about all the updates the latest iPhone. He brought over a 16GB iPhone 6s and was very knowledgeable, which isn’t surprising because he previously worked at Apple. Owning that up to being a coincidence, we proceeded to ask him about how to use the latest smartphone, such as whether 4K videos would be suitable on a device with 16GB of storage, how to use force touch and live photos, what the average customer experience would be, and more.
Having been with the company for about a year, Mattern felt very at ease with helping us set up our new iPhone. Every product comes in a recyclable tote bag and includes a handy card that customers can take notes on as the expert explains the particulars of their purchase. At the end of the visit, the customer receives a special code that they can use to receive free consultation at any time, at least until the end of 2015.
As part of the iPhone 6s and 6s Plus launch, Enjoy has an exclusive partnership with AT&T where it will deliver the mobile device to anyone in its serviceable market. Unfortunately if you’re on T-Mobile, Verizon, or Sprint, you’re not going to be able to take advantage of it. Mattern says that for new or existing AT&T customers, he’s able to help port over data from your old phone to the new one and also provides additional support to get people comfortable with the device.
On average, meetings can last up to an hour, but experts like Jeff typically will call you ahead of time to get a feel of what questions you might have. But if you’re not sure about what you want, Enjoy’s head of Marketing and Communications Ari Bloom tells us that the company has try before you by program where experts can come to your home or office and let you check out different products and if you’re interested in buying something, you can do it right then and there.
Enjoy says it doesn’t mark up or offer discounts on products so the prices you see on the website are what you’d pay in retail stores. However, the difference here is that Enjoy offers an great value-add: free delivery and expert help. And while the iPhone 6s is being promised to be delivered within four hours, Mattern says that it could be quicker than that.
All of Enjoy’s experts have some stake to ensure that customers are happy as they’re all employees. The company doesn’t utilize any 1099 contractors to help out so there’s a sense of ownership among the experts and all undergo extensive training on all the products that are available in Enjoy’s catalog. They are all full-time employees with salaries and are provided insurance in the event something goes wrong.
From our hour-long conversation with Mattern, Enjoy looks to be capturing the long-tail customer relationship knowing that if you have questions about future technology products, you’ll look to it instead of trying to rely on Best Buy, Target, and others. There’s a dedicated resource just for you to answer all your questions.
Enjoy is currently available in the San Francisco Bay Area and in New York City.
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