TECHNOLOGY

Once upon a time we added digital to stone age marketing methods, and all the data we collected was siloed, separate, and hard to integrate into our Flintstones-era TV numbers, our snail mailer response rates, and our dead-tree magazine ads. Now, the challenge is integrating data from your mobile app users — who are increasingly
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Image Credit: http://en.wikipedia.org/wiki/File:Steve_Jobs_Headshot_2010-CROP.jpg Apple cofounder Steve Jobs passed away on Oct. 5, 2011, due to complications stemming from his battle with pancreatic cancer. He was 56. The three-year anniversary that historic passing is this Sunday, so Tim Cook sent an email to Apple employees reflecting on Jobs’ global impact. We first got wind of the
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GUEST POST Image Credit: Seesmic.com/Flickr Earlier this month, Salesforce.com chief executive Marc Benioff revealed that Salesforce is getting set to launch an “Analytics Cloud” product line at the company’s Dreamforce conference next month. This isn’t a big surprise if you follow the space, because everyone knows that Salesforce dashboards are pretty basic compared to what
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Image Credit: Andy Mitchell The Chinese e-commerce giant Alibaba is expected to start trading on the New York Stock Exchange on September 19. Most people know next to nothing about the huge company (which employs more people than Facebook and Yahoo combined), but American manager-turned-filmmaker Porter Erisman watched it struggle through its most pivotal early years. After
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Above: Apple Watch Image Credit: Dean Takahashi/VentureBeat It’s ugly. It’s beautiful. It doesn’t matter: The Apple Watch will sell millions in 2015 when it finally ships. More than 200 million people already own iPhones that are compatible. The complaints of left-handers, Android-lovers, and devotees of the current swathe of smart watches won’t count for much
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GUEST POST Image Credit: xpixel / Shutterstock Google Analytics is a powerful and free service that businesses often use to measure the effectiveness of their online marketing campaigns. The system is genuinely intuitive and offers many services that businesses have used since it first debuted. Many companies use Google Analytics for these more well-known features.
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GUEST POST Image Credit: Yahoo Ads In a race to offer native advertising to brands, some publishers and platforms are masquerading banner ads as native ads. This so-called content marketing solution betrays consumer trust and puts the reader-to-publisher ecosystem at risk. Take for example, Yahoo. A recent WSJ piece identified two contradictory trends in Yahoo’s
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Image Credit: Shiney Photos via Flickr A new pilot study is taking an innovative approach to detecting irregular heartbeats, and they’re calling it “FaceTime” for heart diagnoses. The results of the study were published online yesterday in the journal Heart Rhythm. Atrial fibrillation, a common form of abnormal heart rhythm, affects more than 3 million Americans. But, it’s estimated that
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Above: Apple “iWatch” concept by UI designer Todd Hamilton Image Credit: Todd Hamilton The rumor mill is churning ahead of Apple’s September 9th event, where it may debut its next generation iPhone alongside a new wearable. We’ve outlined how we think the event might go down, but there’s still a lot of speculation about the details
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