Apple’s mystery wearable could cost as much as $400


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Apple’s mystery wearable could cost as much as $  400

Above: Apple “iWatch” concept by UI designer Todd Hamilton

Image Credit: Todd Hamilton

The rumor mill is churning ahead of Apple’s September 9th event, where it may debut its next generation iPhone alongside a new wearable.

We’ve outlined how we think the event might go down, but there’s still a lot of speculation about the details of the devices that will be unveiled. The latest of which is that Apple is considering pricing its new wearable around $ 400, according to Recode. That’s pretty expensive, considering competitors are offering similar wearable tech in the $ 200 range. The report says pricing isn’t set yet, but that there will be a number of models and prices available.

The September 9th even is expected to be a hallmark Apple event comparable to the launch of Apple’s iPad. As Eddie Cue, Apple’s iTunes and iCloud head, said at the Code conference in May the upcoming product pipeline is the best he’s seen in the past 25 years.

Apple has been working hard this year, filing patents for a weight tracking device and then later for a wrist computer equipped with GPS and push notifications that can connect to a mobile device and respond to gestures, called the “iTime. It also revealed plans for two new platforms, HealthKit and HomeKit, at the World Wide Developers Conference earlier this year.

But, as our reporter Devindra Hardawar pointed out, Apple is probably still in the process of finalizing the design for its wearable — just like its pricing. Besides, according to reports, the media dubbed iWatch won’t be shipping anytime soon. So, the September 9th event will be about making a bold official entry into a new product category — very much in Apple’s nature.

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Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes t… read more »


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